In the Spotlight - Building and Operating Your Revenue Machine
A practical conversation on why strong sales and GTM leaders must run today's business while continuously improving the system that creates tomorrow's results.
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Real lessons from the consulting floor — what's actually working, what isn't, and why. No theory theater. No filler.
~2 emails/month.
Insights drawn from 17+ years of consulting work with 50+ organizations — the patterns that actually move the needle.
How to find and fix the real bottlenecks in your delivery system
Moving from feature factories to outcome-driven teams
Making OKRs create real traction instead of bureaucratic overhead
Funding, prioritizing, and governing across a portfolio of bets
Applying agile product thinking to turn AI POCs into compounding capability
What SAFe practices actually drive speed vs. which ones are theater

I'm Yuval Yeret — a SAFe Fellow, Scrum.org Professional Scrum Trainer, and Principal Consultant with 17+ years helping organizations from early-stage startups to Fortune 500 companies fix their delivery systems. I write from the consulting floor: what I'm seeing, what I'm trying, and what the evidence says actually works.
More about Yuval →A sample of what lands in your inbox — practical, experience-based, no fluff.
A practical conversation on why strong sales and GTM leaders must run today's business while continuously improving the system that creates tomorrow's results.
Read more →A deep dive into the conversation with Dave West at Scrum.org about the 95% AI failure rate and why organizations must evolve their management operating system.
Read more →How to set and adapt WIP limits in Scrum with Kanban, including ownership, timing, and exception handling without weakening flow discipline.
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